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The Flick Billionaire Family Exits Direct Startup Investing: What This Means for the Market


The Flick Family, known for their startup investments via SPFF Holding, now halts direct investments

The Flick Family Exits Direct Startup Investing: A Significant Change in Strategy


The Flick Family, previously an emerging name in direct startup investments through their SPFF Holding, has made a notable decision to halt these direct investments, reported Manager Magazin. Known for their focus on healthcare startups, this move marks a departure from their active, hands-on investment approach, which was uncommon among billionaire families who typically invest as Limited Partners (LPs) in venture capital funds. In this article, we explore the reasons behind the Flick Family's exit from direct investing, the implications for the startup landscape, and what this move signals about the future of billionaire startup investments.

The Flick Family’s Investment Strategy: Direct Involvement in Healthcare Startups


According to data available via the commercial register the SPFF Holding was started in 2019, so one can assume that this was the start of the direct investments. The Holding had 44,2 M € in total assets according to these records, of which almost 40 M € were investments, as at the end of 2023 - the last available data.


The Flick Family, through SPFF Holding, engaged directly in healthcare-related startup investments, distinguishing themselves from other wealthy families who often prefer the less involved LP route. Their direct involvement allowed them to contribute meaningfully to innovative companies in the healthcare sector. Notable investments include:

  • Herzsache GmbH: An undisclosed Series B investment in a company that focuses on revolutionary health tech solutions designed to improve patient outcomes.

  • CogVis: A technology company specializing in smart sensor technology and AI-based solutions for healthcare and elderly care, aimed at enhancing safety and independence for users.

  • Riddle & Code: Although primarily known for blockchain and IoT solutions, their healthcare tech applications enhance security and data management in digital health services.

  • Delta 4: A biotech company focused on personalized medicine and diagnostics, developing innovative treatment pathways that cater to individual patient needs.

  • Molzym: A pioneering firm in molecular diagnostics, providing sensitive tools for detecting pathogens in clinical and research settings, essential for advanced healthcare solutions.


These investments underscore the Flick Family’s commitment to driving innovation within the healthcare sector. However, their recent decision to halt direct investments suggests a recalibration of their overall strategy.


The Flick Family’s Legacy: Wealth Built on Industry and Controversy


Currently estimated to have a net worth of over €3 billion, the Flick Family ranks 78th in Germany’s Top 500 richest families. Their wealth stems from large stakes in up to 330 industrial companies, including Mercedes Benz, Buderus, and Dynamit Nobel, which they sold between the 1970s and their last major transaction with Deutsche Bank in 1985, valued at €2.7 billion at the time.

The family's fortune, however, is marred by its controversial origins during the Nazi era, where they built much of their wealth by delivering munitions, often using forced labor. This dark history continues to cast a shadow over the Flick legacy, making their business decisions and investment strategies subjects of intense scrutiny.


Why the Flick Family is Stopping Direct Investments


The cessation of direct investments via SPFF Holding marks a strategic pivot for the Flick Family. Aligning more closely with the conventional approaches of billionaire investors, their decision to stop direct investments may be influenced by several factors:

  1. Risk Management: Direct investments in startups, particularly in the healthcare sector, carry significant risks, including regulatory challenges, market fluctuations, and operational complexities. By stepping back, the Flick Family may be seeking to mitigate these risks and ensure more stable returns.

  2. Utilizing Professional Expertise: Transitioning to an LP role in venture capital funds allows the Flick Family to leverage the expertise of professional fund managers who specialize in sourcing, investing, and managing healthcare startups. This approach enables them to participate in the market without the demands of direct involvement.

  3. Broader Diversification: Moving away from direct investments could allow the Flick Family to diversify their holdings more effectively, spreading risk across a wider range of industries and geographic regions, while still supporting innovative ventures in healthcare indirectly.


Industry Reaction: A Shift in the Investment Landscape


The Flick Family’s exit from direct startup investments has prompted discussions among industry observers. A venture capital analyst commented, “The decision to withdraw from direct investments reflects a broader trend among ultra-wealthy families. Many are opting for LP roles in venture funds, accessing a diverse array of opportunities while minimizing the hands-on challenges of direct investing.”


What This Means for the Startup Ecosystem


The Flick Family’s strategic shift highlights the evolving dynamics of billionaire investments in startups. For healthcare startups, this change may reduce opportunities for direct engagement with high-net-worth individuals who bring both capital and strategic insight. However, it also underscores the importance of establishing relationships with venture capital funds that can provide similar benefits.

This move could signal a broader trend among wealthy families reconsidering direct startup investments in favor of more diversified and professionally managed approaches. The Flick Family’s decision could set a precedent for other billionaires evaluating their investment strategies in the startup world.


Conclusion: The Flick Family’s Legacy and Future in Healthcare Investing


The Flick Family’s decision to cease direct investments through SPFF Holding marks a critical shift in their investment approach. While their hands-on involvement in healthcare startups has made a notable impact, this move aligns them with more conventional investment practices seen among other billionaire families.

As they transition to a role of investing indirectly as LPs in venture funds, the Flick Family will continue to influence the future of healthcare entrepreneurship, albeit from a more traditional vantage point. This evolution in their strategy reflects broader changes in the landscape of billionaire investing, driven by the need for risk management, diversification, and professional expertise.



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